Color Printer for On-Demand Marketing Messages
I'm searching for a color printer to generate marketing messages along with the return address and delivery address. I do primarily # 10 envelopes and postcards. I want something that would allow me to print these pieces on demand so I don't have to rely on my local printer. He won't print small quantities and I would prefer to do things on demand. I would appreciate your thoughts and recommendations. -Parvat
Expert Recommends: Rena Imager CS
Hello Parvat and thank you for your question and for visiting MailersAmerica. When it comes to address printers that provide color there are only a few options. The majority of the products that you see on our website are designed to print in a single color. If you are printing less than 40,000 per month I would strongly consider the Rena Imager CS. It has the highest color print resolution on the market at 1200dpi and is the lowest price color address printer at $5,995.00. It uses HP photosmart software that will actually generate a picture on your mailpiece along with your return ad delivery address all in full color.
The drawback to the unit is its speed. It will only generate 1500-2000 per hour when printing in multiple areas on the mailpiece. Also, the HP ink cartridges that it uses do not come in a quick dry formula. Therefore, if the postcard you are generating has a gloss coating on both sides you will have drying issues and will have to add a conveyor with a heater dryer. If this speed is satisfactory and your postcard has a regular finish the Rena Imager CS will print your entire piece in high resolution color. This will allow you to handle all of your printing and addressing in one pass and give you the ability to handle your direct marketing in an on demand basis. If you would like to discuss your application in further detail don't hesitate to contact me.